What is Advocacy? An Overview
Advocacy and policy work involves not just informing the public about issues and making or changing rules, but it also makes sure these rules are put into action and followed. At Lakeshore, we try to persuade leaders to change certain rules, public opinions, or attitudes, and to gather resources for social change.
Advocacy is essentially about policy change in three areas:
- creating policies where they do not exist;
- refining harmful or ineffective policies and
- ensuring good policies are followed, implemented and enforced.
Advocacy largely depends on political environment, policy regime, sociocultural context, capacity, expertise/skills and interests of actors, civic space and opportunities available. Therefore, to be successful, advocacy must take place in a particular context and be aimed at a particular target. It will help to use information strategically in a political environment so as to maximize influence on the bodies, institutions or individuals that are responsible for making, deciding and implementing policy.
The World Bank gives a general definition of advocacy as in influencing or changing relationships of power. In this regard, advocacy is all about:
- Representation: speaking on behalf of others (for),
- Mobilization: encouraging others to speak with you (with); and
- Empowerment: supporting others to speak for themselves.
Effective and sustainable advocacy must be rooted in target groups’ experiences; it should aim to build on their understanding of their experiences and help them engage in the policy- influencing process. It should strive for constructive engagement with advocacy targets, using a full range of advocacy tools such as lobbying, media, campaigning, networking or public education. It can also include capacity and relationship building, as well as leadership development.
It demands work in and among partnerships and collaboratives with other like-minded entities, not just service-delivery partners. Therefore, it is based on the principle of solidarity. Finally, all advocacy work must be based on clear evidence and analysis.
